– All The Small Things: navigating micro-communities –

Discover how pint-sized powerhouses can transform your communication strategies and deliver impressive impacts.

Helena Hornby

Head of campaigns, social media and internal communication

Date: 12th September 2024

Time: 3.30pm

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Bigger isn't always better

When we’re often told our audience is ‘everyone’ and the objective is ‘awareness’ it can be difficult to achieve meaningful results. We’ll explore real world examples and share creative ideas for connecting with pockets of people to build trust, boost reputation, amplify through advocacy, and drive home those outcomes.

Good things come in small packages!

About Helena:

Helena has worked in public sector comms for over 12 years, is on the LGComms Executive Committee, and is known for her positive enthusiasm for almost everything! She is an original unplugger, having been at every CU since it started in 2017. This is the first time she’s made the leap to speaking in the field and she’s delighted to be sharing some of her comms experience this year.

@HelenaHellie